Athena Masterclasses

— JANUARY 2026 Foundation First —

Start It Right: Legal Foundations for New and Growing Businesses

Tuesday, January 20, 2026 | 12:00 PM CT

Theme: Build on purpose, not patchwork

Core Message: This is the year you stop reacting and start building legal foundations that support long-term growth.

January is about beginning with intention rather than momentum. At Athena, we believe strong businesses are built deliberately, not patched together later. This month focuses on establishing clear legal foundations, enabling founders to start the year grounded, confident, and prepared for growth.

Masterclass Overview:
As businesses move from idea to operation, early legal decisions quietly shape how stable and scalable things become. Many founders sense they should “get this right,” but aren’t sure what actually matters or where to begin.

This masterclass focuses on how to think about legal foundations in a way that supports long-term growth. We’ll cover entity structure, early protections, and common gaps that tend to surface later when foundations are rushed or unclear.

Rather than overwhelming you with legal detail, this session is designed to help you make informed early decisions with confidence and clarity.

You’ll walk away with:

A clearer understanding of which foundational decisions matter most early on
Confidence that your business is set up to grow without unnecessary risk
Insight into common mistakes and how to avoid them
A practical sense of what to prioritize now versus later

Standard Ticket: $10 to attend the live session

Empower Ticket: $15 to attend the live session and receive recording

50% of ticket proceeds goes directly to the Athena Founders Collective Scholarship Fund

Athena Partner Spotlight

Redefining Work: The Path to Freedom & Fulfillment

Hosted by: Jenna Piche

Wednesday, January 28, 2026 | 12:00 PM CT

You didn’t leave corporate to recreate the same chaos in your own business. Yet here you are—busier than ever, serving clients around the clock, and wondering when you’ll finally experience the freedom you were promised. The problem isn’t your work ethic or your systems. It’s that you’ve unknowingly rebuilt the same broken model you escaped, just with your name on the door.

Join us as international speaker and productivity expert Jenna Piché reveals why the corporate playbook fails entrepreneurs and provides a bold three-step framework to redesign your business for both freedom and fulfillment. You’ll discover how to break free from reactive patterns that keep you trapped in overwhelm and step into an intentionally designed business that serves your deepest values while delivering exceptional results.

This isn’t another productivity lecture—it’s a blueprint for business liberation. You’ll leave with clarity on what to stop doing, a vision of what’s actually possible for you, and one ritual to implement immediately that will transform your daily experience.

What You’ll Take Away

1. A clear, inspiring picture of what your ideal work life actually looks and feels like—so you can make decisions that move you toward it instead of just reacting to what lands in your inbox.

2. Identification of the one thing currently draining your time and energy that you need to eliminate—creating immediate space for the work that truly matters and generates real impact.

3. A simple daily practice you can start tomorrow that will help you show up as the business owner you want to be rather than staying stuck in reactive mode.