Description
Your brand, content, and intellectual property have real value — and real vulnerabilities. As AI tools become part of everyday business life, new legal questions around ownership, usage, and liability are emerging faster than most founders realize.
This masterclass combines foundational IP protection with a grounded look at how AI changes the picture. No hype, no fear — just practical guidance for protecting what you’ve built.
You’ll learn:
- How trademarks, copyrights, and trade secrets work — and how they differ
- What AI tools can and cannot legally do with your content
- How to assess whether your brand and content are currently protected
- Common IP mistakes growing businesses make
- What to do if your content or brand is being used without permission
- Practical steps to strengthen your IP position before the end of the year


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