Athena MasterClasses
What Happens to Your Business If Something Happens to You?
Tuesday, August 11, 2026 | 12:00 PM CT
Succession, incapacity, and continuity planning for business owners — before you need it.
Most business owners focus on growth. Few think about what happens to their clients, team, and assets if they become incapacitated or pass away unexpectedly. For business owners, estate planning isn’t just a personal matter — it’s a business continuity issue.
This masterclass connects personal estate planning with business protection, helping founders understand how the two are intertwined and what steps to take now.
The goal is not to create anxiety, but to replace it with a clear, actionable plan.
You’ll learn:
- What happens to your business legally if you become incapacitated or pass away
- The difference between personal and business succession planning
- Key documents every business owner needs beyond a basic will
- How to protect your clients, team, and assets during an unexpected transition
- Common gaps business owners overlook when doing personal estate planning
- How to start the conversation with family members and business partners
Standard Ticket: $10 to attend the live session
Empower Ticket: $15 to attend the live session and receive recording
50% of ticket proceeds goes directly to the Athena Founders Collective Scholarship Fund
Athena Partner Spotlight
Stop Doing Everything Yourself: How to Delegate with Clarity and Confidence
Hosted by: Becca Schmidt, Called to Elevate
Wednesday, August 26, 2026 | 12:00 PM CT
Most business owners aren’t bad at delegating, they just never learned how. This session breaks down why even high-performers get stuck doing everything themselves, and walks through a practical framework for identifying what to hand off, and how to hand it off without it falling apart.
Key Takeaways
- The mindset shift that makes delegation possible, and the real cost of staying the bottleneck in your business
- A practical framework for sorting your tasks: what only you should do, what can be handed off, and what should be eliminated entirely
- The essential elements every delegated task needs to actually succeed
- How to handle it when delegated work doesn’t meet expectations, without pulling the task back and starting the cycle over